The problem we solve

Unclear market readiness and hidden structural risks
Wrong entry logic (too broad or mispositioned)
Assumptions transferred from other markets that don’t hold in DACH
Underestimated trust, proof, and credibility requirements

What you can expert

Who it’s for

CEOs and founders of European B2B tech companies with traction in their home market, evaluating DACH as a next growth step.
The format
‍
 • Entry track in 30 days
• Kick-off Call and 2 remote modules with 2 hands on workshops each (3 hours per workshop)
• Including preparation and follow-up for hands-on work

Program overview

Workshop Modul I.

Workshop 1: Value, ICP & Buying Logic
Goal: Clarify who the ICP and buying center are in DACH, what value matters, and why customers choose the offering.

$
29.99/month
  • Positioning in the DACH market and intended market role
  • Competitive landscape and relevant alternatives in DACH
  • Differentiation and credibility in a trust-driven market

Workshop 2: Conversion & First Revenue Logic
Goal: Define the first credible path from market entry to first paid customer engagement in DACH.

  • How to enter the DACH market: country, region, and motion
  • Entry sequencing and prioritization
  • Initial go-to-market motion (sales, partner, or hybrid)Alignment between entry logic and positioning

The deliverables

  • How to enter the DACH market: country, region, and motion
  • A defined market entry logic aligned with competitive realities
  • Explicit focus and exclusion decisions
  • A shared leadership view on where the company can credibly compete in DACH

Workshop Modul II.

Workshop 3: Value, ICP & Buying Logic
Goal: Clarify who the ICP and buying center are in DACH, what value matters, and why customers choose the offering.

$
29.99/month
  • Definition of ICP and buying center in the DACH context
  • Value and offering logic: what problem we solve and why customers choose us (buying center definition)
  • Trust, proof, and decision drivers in DACH

Workshop 4: Conversion & First Revenue Logic
Goal: Define the first credible path from market entry to first paid customer engagement in DACH.

  • Initial go-to-market motion in DACH
  • Critical customer problems to solve first
  • First credible step to first revenue

The deliverables

  • A validated ICP and buying center logic for DACH
  • A clear value narrative aligned with DACH buying expectations
  • A defined initial GTM motion
  • Clarity on the first credible paid customer engagement

Your outcome

Clear Go / No-Go / Not Yet decision
Defined market focus and entry logic
Guardrails for the next 90 days
Deep market insights, specified for B2B Tech
Get in touch

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